Brand guide-style
Tess is the creative force behind a thriving mobile bakery business, where she creates her delectable cakes and serves them from her charming van. With a keen eye for local appeal, Tess' business model revolves around catering to the unique tastes and preferences of Bristol's vibrant community. In support of this vision, I've developed a comprehensive brand style guide, including logo design, typography, colour palettes, and mood boards. Gail’s Bakery and Bristol inspired me to create such a design. Additionally, I've made a series of Instagram posts, merchandise and photo products designed to go together with the bakery’s spirit and style.
Located in the busy city of Bristol, known for its lively student population and bustling university campuses, Tess's bakery primarily targets Gen Z university students aged 18-25. These young adults are often found navigating the city's vibrant streets, studying in outdoor spaces, or exploring its eclectic neighbourhoods. With a nod to American influences, the brand's aesthetic is tailored to resonate with this demographic, focusing on creating Instagram-worthy experiences that captivate and inspire. From eye-catching visuals to irresistible treats, every aspect of the brand is curated to be shareable and appealing, inviting young adults to join the Tess’ bakery experience and share their adventures on social media platforms.
Photo Product
Merchandise
