Influencer Marketing Strategy: IBAT College Dublin
Empowering women in technical education
IBAT College Dublin is a renowned institution in Dublin, Ireland, offering a range of undergraduate and postgraduate courses in business, computing, accounting, and healthcare. With a focus on practical, industry-relevant education, small class sizes, and dedicated faculty, IBAT equips students with essential skills for success in the global workforce. Committed to diversity and inclusion, IBAT promotes a vibrant campus community and provides valuable internship opportunities. Through innovation and excellence, IBAT College Dublin continues to empower students to achieve their academic and career aspirations.
About our company
Introduction
As a social media influencer, you have the power to inspire and ignite change. By partnering with us, you'll have the chance to create compelling content that raises awareness about our scholarship program and encourages women to pursue their passion for ICT fearlessly.
Join us in our mission to support women in pursuing careers in Information and Communications Technology (ICT). As you may know, the tech industry is predominantly male-dominated, and we believe it's time for change. Our college is dedicated to empowering women to thrive in this field, and we need your help to spread the word!
Target Audience
Our target audience for the IBAT College Dublin influencer marketing campaign comprises female students and professionals aged 25-45+ who are interested in pursuing technical disciplines. We have chosen this audience due to the current underrepresentation of women in technical fields, and our strong belief in promoting diversity and inclusion in higher education. We believe women can change careers at anytime in their life so we offer courses to older audiences as well. We aim to empower and inspire this demographic by showcasing the exceptional opportunities available to them at IBAT College Dublin, and ultimately contribute to closing the gender gap in technology-related disciplines.
Messaging
Our key message for the IBAT College Dublin influencer marketing campaign is ‘Empowering Women in Tech.’ This message summarises our commitment to supporting and inspiring young women to pursue their passions in technical disciplines while developing a diverse and inclusive learning environment at IBAT College Dublin. We aim to communicate that IBAT College Dublin is dedicated to providing accessible, industry-relevant qualifications that empower women to break barriers and thrive in the tech industry.
Vision
Our vision for the ‘Empowering Women in Tech’ campaign is to create a significant impact on the lives of young women by inspiring them to pursue careers in technology and positioning IBAT College Dublin as a diverse and inclusive learning environment. We aim to engage our target audience through authentic, relatable content that highlights the achievements of women in tech, showcases opportunities at IBAT College Dublin, and stimulates a sense of community and empowerment.
Campaign Goals and Metrics
1. Reach: Aim to reach at least 30,000 unique users through our influencer collaborations.
2. Engagement: Target an average engagement rate of 5% across all campaign-related posts (likes, comments, shares, saves).
3. Followers: Increase the IBAT College Dublin Instagram account's followers by 12% over the campaign period.
4. Conversions: Aim for a 10% conversion rate from engaged users to new student inquiries for IBAT College Dublin's technical programs.
Example Influencer Posts:
Post 1: An influencer shares a photo with a current female student or alumna from IBAT College Dublin, discussing the importance of mentorship in tech. Caption: ‘Embrace the power of mentorship. Thank you, IBAT College Dublin, for connecting me with inspiring women in tech. #EmpoweringWomenInTech #IBATDublin.’
Post 2: A carousel post featuring various tech industry leaders who are IBAT College Dublin alumni. Caption: ‘Celebrating the trailblazing women from IBAT College Dublin making waves in the tech world! Let's continue to support and uplift one another. #WomenInTech #IBATDublin.’
Post 3: ‘A day in life’ The influencer creates a blog post or video showcasing a day in the life of a woman studying a technical discipline at IBAT, highlighting classes and campus life.
Post 4: A podcast episode where the influencer interviews successful women alumni or faculty members from IBAT, discussing their experiences and career paths.
By providing these examples, we aim to inspire influencers to create engaging content that highlights the vision and goals of our campaign while resonating with the target audience.
Relevance
The ‘Empowering Women in Tech’ campaign holds significant relevance for influencers, particularly those who share our passion for education, diversity, and empowerment. By participating in this campaign, influencers have the opportunity to:
1. Connect with a purpose-driven initiative: Influencers can demonstrate their commitment to making a difference by supporting IBAT College Dublin's efforts to bridge the gender gap in the tech industry.
2. Enhance personal brand image: Aligning with a socially responsible campaign reinforces an influencer's reputation as an advocate for positive change and strengthens their connection with their audience.
3. Gain exposure to a wider audience: Collaborating with IBAT College Dublin and Global University Systems will introduce influencers to new audiences, increasing their visibility and social media following.
Boosting Influencer Image
Involvement in this campaign will provide a platform for influencers to showcase their genuine interest in education, empowerment, and diversity. By highlighting personal experiences, sharing inspiring stories, and promoting opportunities for women in tech, influencers can:
1. Showcase authenticity and relatability: Sharing their own experiences and connecting with their audience on a deeper level.
2. Inspire and motivate followers: Providing examples of success and progress in the tech industry and motivating their audience to pursue their aspirations.
3. Strengthen their personal brand: Establishing themselves as a positive role model and demonstrating their commitment to creating a better future for women in tech.
Through this campaign, influencers will contribute to a meaningful cause and enhance their professional image by showcasing their passion, dedication, and genuine interest in empowering women in the tech industry.
Rates
Influencer compensation for the ‘Empowering Women in Tech’ campaign will be based on a combination of factors, including post type, engagement, and duration of content creation. Here are some general guidelines:
1. Static Posts: Influencers will be compensated a flat fee of £250 per static post.
2. Reels: Influencers will receive £500 per reel, with an additional bonus of £100 if the reel surpasses 10,000 views.
3. Short-term content: For a series of three posts within a one-month period, influencers will receive a total of £750.
4. Long-term content: For a six-month collaboration with a minimum of one post per month, influencers will receive a monthly retainer of £1,000.
Payment Options
Influencers will have the option to choose between two payment structures:
1. Per Post: Influencers will be paid for each piece of content produced, with additional bonuses based on engagement and performance metrics.
2. Performance-based payment: influencers can opt for a payment structure where a portion of their earnings is based on the results of their content, such as the number of new student inquiries, website visits, or social media followers generated from their posts.
Regardless of the chosen payment structure, we believe in providing fair competitive compensations for our influencer partners.